The Canadian Laker RFP

Located just an hour north of Grand Rapids, Michigan, Canadian Lakes is a private residential community where vibrant recreational life joins an active social life in the incredibly beautiful woodlands of northern Michigan. Within the 11 square miles of rolling hills, serene waterways and lush greenlands, members and their guests experience 700 acres of all-sports lakes with five beaches, three unmatched golf courses and delectable dining. Tennis, pickelball, softball, indoor and outdoor pools, disc golf, volleyball and sledding hills topped off with a bustling social calendar round out the property owned based membership.

The Canadian Lakes Property Owners Corporation (CLPOC) is currently seeking proposals for the publication of its bi-monthly members magazine, The Canadian Laker. We are seeking a firm that will provide the layout, sell advertising, and print and ship the publication to Canadian Lakes members domestically and possibly internationally at times. In addition, this firm world provide creative input. The CLPOC will furnish editorial content and supportive photography. The Canadian Laker serves as the official communication from the CLPOC Board of Directors, but it is also an internal and external form of marketing and advertising to Canadian Lakes members.

CLICK HERE to view the RFP.

Save the Date! Canadian Lakes 5K Fun Run/Walk: 7/1/17

This just in: The Canadian Lakes 5K Fun Run/Walk is Saturday, July 1, 2017. This is a “fun run”. There will not be a clock and finishing times will not be recorded. Everyone is welcome. You do not need to be a Canadian Lakes member and you do not have to purchase a tee-shirt. A limited number of t-shirts will be available on race day. Water will be available after the run/walk. Questions? Contact Lee Wolken at 231.972.7756 or leewolken@nullyahoo.com. CLICK HERE for your form!

the good life, canadian lakes

Canadian Lakes Launches Official Slogan, “the GOOD life”

the good life, canadian lakesCanadian Lakes has launched their new official slogan, “the GOOD life” which will brand the community in the mind of current members and new potential property owners. After careful consideration of its target market, it’s features and benefits and being sure to use marketing best practices, the new slogan was formed to position Canadian Lakes as a community that feels like “off the grid” living and vacationing amongst the natural wonders of Northern Michigan but yet still connected by modern day technologies and still easy to commute to and from.

In the past, Canadian Lakes has connected with current and potential members through video production, Facebook, their own website, trade shows as well as media buys in various markets. In 2016, Canadian Lakes’ advertising will continue but will become even more aggressive with new buys in media that has never been used before. New social media avenues have also been launched such as Twitter, Google+ and YouTube. The foundation of all advertising will be enhanced by Canadian Lakes’ brand new, fully over-hauled website, canadianlakes.org.

In addition to advertising, Canadian Lakes will be introducing innovative and creative elements to their marketing plan that will feature “the GOOD life” slogan will enhance the wonderful feeling of being in Canadian Lakes. Plans to market Canadian Lakes through solid partnerships in the surrounding area are already underway and will prove to be beneficial to all those involved. New home builds are already being planned for 2016 and Canadian Lakes is moving forward quickly and in a positive manner with their new brand.